Tony Ellison, CEO, Shoplet

    2013 marked the beginning of Shoplet's international expansion as it launched its model in Canada and in the UK, the latter in partnership with wholesaler Spicers.

    While staying pretty much under everyone’s radar, the UK business has got off to a good start with sales on an annual run-rate of about £6 million ($10 million). CEO Tony Ellison is interested in further international expansion and says he is interested in Brazil.

    Back in the US, Ellison and his team have been quietly building up Shoplet’s product portfolio, recently reaching the milestone of one million products available on, with over half of these responding to buyers’ sustainable development requirements as the reseller pushes socially responsible purchasing.

    The end of 2013 also saw a company rebranding with a new in-house-designed logo that underscores Shoplet’s business supplies and green credentials.

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