OPIis looking to shed light on the OP industry’s often under-researched mid-market.
An upcoming report undertaken byOPIand its research partner Martin Wilde Associates aims to explore the ‘mid-market battleground’ of large regional and small national B2B end-user accounts.
To be published in September 2018, The Waterhole Report will focus on UK companies with50-500 employeeswhere business products are purchased ‘as required’ (ie not under formal contract) across manufacturing and service industries.
The study will comprise 400 in-depth interviews with buyers of business products. Quotas will be applied to ensure good coverage across each major UK region, with a significant share of the survey sample being responsible for purchasing each of the following categories:
- Traditional OP and paper
- Ink and toner
- Transactional furniture
- Breakroom supplies
- Jan/san supplies
Order your copy online atopi.net/waterholebefore 31 May 2018 for only £2,500 (approx. $3,600). Regular price of £2,950 applicable thereafter.