Jean-Yves Sebaoun, COO, ADVEO

    ADVEO COO Jean-Yves Sebaoun continues to have overall responsibility for the group's French operations which have become something of the jewel in the crown of the European wholesaler.

    ADVEO’s sales in France increased by an estimated 12% in 2013 to about €439 million ($607 million), boosted by the acquisition of the Buro+ dealer group early in the year and organic growth in a challenging market. France now represents about 41% of ADVEO’s total sales – making it the group’s largest market by some distance.

    A more aggressive ‘low price’ message was adopted for the Calipage and Plein Ciel dealer groups in 2013 and ADVEO invested heavily in a successful back-to-school advertising campaign. Calipage has added about 40 new members in the past two years.

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