George Yip is Professor of Marketing and Strategy at Imperial College Business School in London. He was previously Professor of Strategy and co-Director of the Centre on China Innovation at China Europe International Business School in Shanghai.
OPI is the global business supplies industry's go-to hub for essential resources, news, analysis, information and networking. A trusted name since 1991, OPI delivers business-critical information through OPI and Independent Dealer magazines, apps, website, events and resources such as industry research, marketing, executive search and dealer sales training.
Our CSR Mission
OPI aims to be a driving force behind the business supplies industry's move towards more effective environmental, social and economic governance. Our goal is to facilitate meaningful conversations that help keep sustainable development at the forefront of every business action.