René Nuñez heads DC Mayorista, an office and IT products wholesaler based in Mexico. Under his leadership, the company has experienced continued growth and has expanded its product line to include jan/san, furniture and electronics. 80% of sales are made through a B2B website and the company gives logistical support to major Mexican value-added resellers. The group has successfully launched Pedidos.com, which is aimed at the SOHO market to compete with major retail stores.