Toni Green has worked in the office products industry and Essendant for over 22 years. Beginning her career in IT, she leverages her deep technical expertise and strategic firepower to lead all things digital within Essendant’s marketing team. She is responsible for the following key components of Essendant’s digital solutions:
• Digital services: Develops and drives the roadmap of services to create a seamless online buying experience our resellers are able to adopt on their ecommerce websites.
• Rich content: Manages the rich content for Essendant’s broad assortment; marketing copy, images, videos, attributes, categorisation and more.
• Content and pricing syndication: Creates monthly content syndications for our customers and 3PVs via monthly files or custom price files via ICAPS.
• Publishing: Works with print production to create publishing files for our catalogues, flyers and other print materials.
• MarCom technology stack management: Researches, evaluates and manages the technology stack relationships to power Essendant’s digital services.
• 3PV Integrations: Manages the business relationships with strategic eCommerce and ERP technology partners that serve Essendant’s reseller customer base.
Toni is passionate about enabling technology to help businesses succeed in an ever-changing industry and looks forward to bringing innovative solutions to enable continued customer success.
