O’Brien, Brad


    Brad O’Brien is CEO of Office Choice, Australia’s leading and longest-established office products dealer group. Since joining the business in late 2012, he has used his business prowess and vision to drive the group to six consecutive years of growth.

    More recently, he oversaw the recruitment of newsagent dealer group Officesmart and the finalisation of exclusive private label ranges Stat, an entry level commodity product offering, and Bibbulmun, an Indigenous-branded workplace supplies range where part of the proceeds are channelled to the Bibbulmun Charitable Fund. In August, in conjunction with wholesale partner GNS, they facilitated the launch of OPIX, a combined conference and supplier expo programme for independent stationers and newsagents.

    On an international scale, Brad was instrumental in the 2018 formation of International Office Products Alliance (iOPA), a coming together of leading dealer groups in the USA, Canada, UK, South Africa and Australia, who share a focus on best practice, product sourcing and business modelling.