Andre Alpar’s entrepreneurial activity in online marketing began in 1998 during his studies in economics at the TU Darmstadt in Germany. After building several companies, he served as a strategic online marketing consultant for Rocket Internet for over three years. Parallel to his professional career he acts as a business angel at more than 40 internet start-ups. Andre created the online marketing conferences OMCap, PPC Masters and Content Marketing Masters. He is also the CEO of search and content marketing agency Performics, one of the largest globally operating performance marketing agencies with more than 2,400 employees worldwide.