Tag: Vantage
Advertorial: How to reach the top
OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is a leader in syndicated tracking services across...
How to reach the top
OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is the leader in syndicated tracking services across...
Hot Topic: Manufacturer Rep Groups
Jack of all trades, master of none – that’s how one person OPI spoke to said manufacturer rep groups sometimes used to be referred to in the past. Whether that rather harsh statement was ever...