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Advertorial: How to reach the top

OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is a leader in syndicated tracking services across...

How to reach the top

OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is the leader in syndicated tracking services across...

Hot Topic: Manufacturer Rep Groups

Jack of all trades, master of none – that’s how one person OPI spoke to said manufacturer rep groups sometimes used to be referred to in the past. Whether that rather harsh statement was ever...

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