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How To… Social media in business

Social Media. It can be argued that it is the most powerful of all forms of online marketing. After all, it is essentially word-of-mouth marketing, conducted online. And what is the strongest form of...

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

Hot Topic: The Apprentice?

While many in the international community as well as the US looked on in shock as businessman Donald Trump became President-elect at the beginning of November, others feel it is merely indicative of a...

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