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How To… To tweet or not to tweet

As we all know, Twitter is a social networking service where users post and interact with messages – tweets –…

How To… Social media in business

Social Media. It can be argued that it is the most powerful of all forms of online marketing. After all,…

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or…

Hot Topic: The Apprentice?

While many in the international community as well as the US looked on in shock as businessman Donald Trump became…

News snippets: 2 October 2015

EPA spends $92 million on office furniture | ALSO Logistics enters insolvency proceedings | Costco reports Q4 sales increase |…

Officeworks social media under the microscope

An interesting analysis of Australian reseller Officeworks and its social media efforts reveals a number of key lessons for other dealers.In…

Mr nice guy

The rise in popularity of social media has not been lost on John Motley Associates (JMA) rep Adam Bradley. About…

Big read

Depot turnaround still a work in progress

Office Depot’s third quarter earnings results this week certainly caught the eye of Wall Street and the US media as…