Wednesday, 14 April, 2021
Home Tags The NPD Group

Tag: The NPD Group

Advertorial: How to reach the top

OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is a leader in syndicated tracking services across...

How to reach the top

OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is the leader in syndicated tracking services across...

Big Read

Podcast: Talking sales with Superstat’s Alex Dunn

The guest on this episode of OPI Talk is Alex Dunn, Managing Director of UK dealer group Superstat. Superstat has just introduced an initiative called...