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Advertorial: How to reach the top

OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is a leader in syndicated tracking services across...

How to reach the top

OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is the leader in syndicated tracking services across...

Category Update: The write direction

The writing instruments market is huge, representing $2.1 billion of sales in the US alone. And it’s on the increase, with data from The NPD Group showing over 7% growth in the past year....

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