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The future is bright…

In the first two-page interview with Ingo Dewitz (see ‘Man of the trade’, European Annual Review 2014), Büroring’s Managing Director alluded to an intensely challenging market in Germany and the need for a multichannel approach. Here,...

Big Interview: Benedikt Erdmann

Benedikt Erdmann has been head of leading German dealer group Soennecken – a business of many parts – since 1996. In the other half of this interview (published in the February issue of OPI),...

DYMO makes it easier to buy

18 October 2007 — Stuttgart (GER): DYMO is to begin using the Commerce Connector software program to help dealers convert prospects into buyers. Commerce Connector helps manufacturers turn visitors to their websites into buyers...

Branion: Back from the brink

In less than five years, Dr Benedikt Erdmann has successfully turned around the fortunes of one of Europe's largest dealer groups, BRANION. Together with his joint MD, Viktor Jarosch, Dr Erdmann appears to have...

The Big Interview: Armin Schroter

 OPI: Maybe you could begin by telling me something about your career? AS: I'm a child of the trade. I joined my family's firm at 22. Before that I had already completed a commercial...

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