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How To… The social selling lifeline

All sales representatives across the world agree: it is becoming increasingly difficult to contact decision-makers. Traditional methods such as bombarding a potential customer base that did not ask for letters, emails and phone calls...

How To… Social selling in action

The concept of a social selling strategy in your company may well be broadly accepted by your sales representatives, but the practicalities of implementation often work a bit differently. Sales representatives often have a modus...

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

Big Read

Podcast: Mike Gentile, ISG: ‘It’s going to be a love fest!’

Independent Suppliers Group (ISG) CEO Mike Gentile looks ahead to Industry Week in November 2021. With the physical events calendar having been pretty much obliterated...