Tag: rebranding
SourceOne rebrands
US-based business supplies dealer SourceOne Office Products has announced plans to change its branding. From late January, the company will…
Global Imaging Systems rebranded
Business technology solutions provider and Xerox subsidiary Global Imaging Systems (GIS) will rebrand as Xerox Business Solutions from 5 February…
Staples Canada rebrands
Staples Canada has unveiled a new brand identity which now features the tagline ‘Working and Learning Company’. The change is…
Carolina Wholesale Group to merge subsidiaries
US imaging supplies and business machines distributor Carolina Wholesale Group (CWG) will combine its three distribution brands under a new…
Independent Stationers to rebrand
US dealer group Independent Stationers has announced a major rebranding of its corporate identity, including a new name, logo and…
New identity for Lyreco
France-based office products reseller Lyreco has unveiled its new company identity and positioning. In terms of branding, the name and…
ESI brand gets a makeover
Workplace wellness solutions company ESI has undergone a corporate rebrand.ESI, a manufacturer of ergonomic and health-related products, was acquired by OP…
EIS becomes ‘Buy on Purpose’
US dealer EIS Office Solutions has announced a major rebrand.After more than a decade, the Texas-based supplier – which donates 50%…
Novexco launches Hamster brand
Canada-based multichannel operator Novexco is bringing its business divisions together under one single new identity: Hamster.The move is part of…
Staples ANZ to rebrand
Staples Australia and New Zealand (ANZ) is to rebrand following its takeover by private investment firm Platinum Equity.The business, which…
Get ready for Essendant…
United Stationers officially becomes Essendant from 1 June.The wholesaler will bring together its primary operating companies – United Stationers Supply,…
Best Buy Canada consolidates brands
Best Buy Canada is consolidating its Future Shop and Best Buy stores and websites under the Best Buy brand.The company…
Project AX and MBS Dev rebrand
Microsoft Dynamics AX provider Project AX has recently changed its name to Enavate.The new corporate identity has also been adopted…
United set to rebrand
It was thought the United might make a 'big' announcement at its CORE Live event in Nashville this week and…
Miller’s Office Products undergoes major rebrand
The dealer will now be known as Miller’s Supplies at Work. The company said the name reflects the addition of…
New direction for Office Friendly
The rebrand is linked to a business plan blueprint based on moving the group forward in a changing OP environment.…
What’s in a name?
Try define your life in brands. Apart from some fairly obvious choices that cover the coming-of-age part of my life…
Guernsey reveals new corporate look
Leading US independent dealer Guernsey has unveiled the most comprehensive rebranding initiative in its 43-year history.From now on the firm…
Big Read
Xerox CEO pitching deal to HP shareholders
Xerox CEO John Visentin has begun meeting with some HP shareholders this week as he tries to convince them to…