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Analysis: Staples Inc gets major facelift

Staples Inc had been promising some big changes to its brands and branding for some time, and in April its…

New name for Plantronics

A year after acquiring video conferencing firm Polycom, communications vendor Plantronics is to rebrand as Poly. According to a company…

SourceOne rebrands

US-based business supplies dealer SourceOne Office Products has announced plans to change its branding. From late January, the company will…

Global Imaging Systems rebranded

Business technology solutions provider and Xerox subsidiary Global Imaging Systems (GIS) will rebrand as Xerox Business Solutions from 5 February…

Carolina Wholesale Group to merge subsidiaries

US imaging supplies and business machines distributor Carolina Wholesale Group (CWG) will combine its three distribution brands under a new…

New identity for Lyreco

France-based office products reseller Lyreco has unveiled its new company identity and positioning. In terms of branding, the name and…

Eurostat undergoes rapid Euroffice rebrand

Following itstakeover by EO Group back in February, UK dealer Eurostat Office Solutions has completed its rebranding.It has fully merged…

Rebrand for Stationery Wholesalers

Australia-based OP reseller Stationery Wholesalers has opted for a new name and refreshed look.After more than 30 years trading as…

Keurig pays a penalty | Cello renamed | Newell focuses on teachers | Office...

Coffee and beverages firm Keurig has agreed to pay a $5.8 million penalty following a defect on its MINI Plus brewer…

Staples UK rebrand underway

The new owner of Staples’ retail chain in the UK has wasted no time rebranding stores following its acquisition of…

Gould Paper rebrand unveiled

Gould Paper has brought all of its businesses together under one marketing umbrella, JP Gould.The firm’s CEO David Berkowitz said…

Revamp for BOSS charity

The BOSS Benevolent Fund has been given a more modern name and look.The charity is now called The BOSS Business…

New corporate id for Integra

UK office products dealer group Integra has unveiled a new corporate identity, including a new company name, Integra Business Solutions.Integra said…

ACCO and Iron Mountain close deals | Clover cuts jobs | ITC takes on...

A round-up of this week’s OP-related stories from around the web and elsewhere. A couple of previously announced deals closed this…

Staples rebrands B2B unit; announces other initiatives

Staples has renamed it B2B division as Staples Business Advantage in North America.If that sounds familiar, that's because Staples Business…

New group name for Euroffice

European office supplies group Euroffice has changed its name to reflect its multi-brand model.Earlier this month, the group changed its…

Rebrand for Georgia-Pacific Professional

Washroom and food service vendor Georgia-Pacific Professional has announced its new brand name – GP PRO.The company said the change…

Supplies Team officially renamed Banner

It’s now official – from today, Supplies Team and Banner Business Services will now be known as Banner.The two contract…

Logitech rebrands

Logitech has undergone its biggest ever brand transformation as it seeks to move beyond PC peripherals.The company said the new…

Banner And Supplies Team unified

Banner Business Services and Supplies Team will be combined under one brand from July.The two EVO Group subsidiaries will be…

Big read

ACCO eyeing Zagg?

According to an article in the New York Post, ACCO Brands is one of the suitors for mobile accessories supplier…