Tag: Piranha
Research: Amazon Business survey results out
Amazon Business accounted for 23% of customers’ total business supplies purchases in 2016 and is set to rise significantly in the next two years, particularly for some sizes of customer organisation. That’s just one...
Research: Piranha Business
Back in the summer of 2014, Martin Wilde Associates (MWA) and OPI published Swimming With Piranha, a market research report that investigated the use of Amazon for office products purchasing by B2B buyers in...
New report highlights the appeal of Amazon Business
OPI and Martin Wilde Associates (MWA) have teamed up again for a new research study which examines the experiences of B2B buyers in the USA with Amazon Business.Back in the summer of 2014, OPI...
Swimming with Piranha… In Germany
In the autumn of 2014, Martin Wilde Associates (MWA) and OPI published “Swimming With Piranha” – a research study which investigated the use of Amazon by B2B end-users in the UK and USA to...
Research: Amazon Report
Earlier this year, Martin Wilde Associates (MWA) and OPI published The State Of The OP Industry 2013-14, a report based on a survey of the views and expectations of 51 key office products industry CEOs. ...