Monday, 6 July, 2020
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Category Update: In the write place

At a time when both the business and consumer worlds seem to be marching in quick-step towards an increasingly digitised future, it’s perhaps surprising to see the writing instruments sector surviving as well as...

Vendor Profile: Pilot Corporation of America

Many find it surprising that even in the digital age people are still writing by hand. They find it even more surprising that the pen category is over $1.1 billion and that sales have...

Category Update: Power of the pen

Speak to some of the biggest players in the writing instruments sector about the current state of the market and you get a very mixed response.Pentel UK reports a positive annual performance, with a...

Category Update: The write direction

The writing instruments market is huge, representing $2.1 billion of sales in the US alone. And it’s on the increase, with data from The NPD Group showing over 7% growth in the past year....

Category analysis: Writing instruments

It's not difficult to understand that without the invention of the humble writing instrument the world would have been a poorer place.Can you imagine the cultural and historical gaps existing had we never been...

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