Monday, 12 April, 2021
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Tag: omnichannel

Hot Topic: The promised land

Not so very long ago, multichannel was the word. Now you increasingly hear another one – omnichannel. What’s the difference? In short, multi means ‘many’, omni means ‘all’, but that doesn’t necessarily explain much. It’s...

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Podcast: Talking sales with Superstat’s Alex Dunn

The guest on this episode of OPI Talk is Alex Dunn, Managing Director of UK dealer group Superstat. Superstat has just introduced an initiative called...