Sunday, 11 April, 2021
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Research: Finding that anchor

The fifth incarnation of The View from the Top: The State of the OP Industry 2017-18 is highly indicative of the changes that are incurring in the business supplies sector today. By any measure,...

How To… Social media in business

Social Media. It can be argued that it is the most powerful of all forms of online marketing. After all, it is essentially word-of-mouth marketing, conducted online. And what is the strongest form of...

Big Read

Podcast: Talking sales with Superstat’s Alex Dunn

The guest on this episode of OPI Talk is Alex Dunn, Managing Director of UK dealer group Superstat. Superstat has just introduced an initiative called...