Tag: NPD
Name change for NPD
Point-of-sale research firm The NPD Group now has a new name following last year’s merger with IRI.
The businesses have unveiled a combined company name and brand identity, Circana, which describes itself as “the leading...
Podcast: A look at the latest US school and office supplies trends with NPD
In this episode of OPI Talk, NPD’s Leen Nsouli discusses the back-to-school (BTS) season and year-to-date performance of the office supplies sector in the US.
Nsouli looks at some of the reasons for the challenging...
Podcast: NPD – behind the office supplies numbers
NPD Industry Analyst Leen Nsouli goes deeper into recently published numbers on the performance of the US office supplies industry in 2021.
Earlier this month, POS data and market intelligence firm The NPD Group released...
Podcast: Back-to-school 2021 – how’s it shaping up?
The latest US back-to-school numbers and insight with NPD’s Leen Nsouli.
With 2020’s important back-to-school (BTS) season hit by COVID restrictions and school closures, there are hopes that 2021 will see something of a return...
OPI Talk: Category opportunities with NPD’s Leen Nsouli
How did the pandemic impact the office supplies retail channel in 2020, and what are the opportunities for resellers in 2021?
In this episode of OPI Talk, Leen Nsouli, Industry Analyst for The NPD Group’s...
Podcast: Category opportunities with NPD’s Leen Nsouli
How did the pandemic impact the office supplies retail channel in 2020, and what are the opportunities for resellers in 2021?
In this episode of OPI Talk, Leen Nsouli, Industry Analyst for The NPD Group’s...