Tag: marketing
Logicblock and Essendant in digital link-up
Web design firm Logicblock has teamed up with wholesaler Essendant to complete work on its digital services programme.Essendant will offer…
Marketing changes at Durable
OP vendor Durable has appointed Elisabeth Gebler as VP of Marketing based at the company’s head office in Germany.Gebler has…
Senior marketing change at Lyreco
Lyreco’s Group Marketing Director John Watson is leaving the global office supplies reseller after 24 years with the firm.COO Christophe…
Hot Topic: The OP content marketing journey
The notion that companies in the business supplies sector need to differentiate themselves through something other than just price is nothing…
Marketing and digital chief leaves Essendant
Girisha Chandraraj has left office products wholesaler Essendant to take over as CEO of games retailer Marbles.Chandraraj joined Essendant in…
Special Feature: Content Marketing
Remember the last car you ordered? Or holiday you booked? With online technology you have more access to information than ever…
Hot Topic: Can the catalogue survive?
In a recent blog on opi.net, entitled Is it time to say goodbye to the catalogue?, Steve Robinson, Group Development Director…
Euroffice makes senior marketing appointment
European online business supplies group Euroffice has appointed Alina Fisher as Senior Marketing Manager.Fisher joins the company with extensive B2B…
Marketing hire for Staedtler
Staedtler UK has appointed Richard Billingsley as Marketing Executive.Billingsley will primarily be responsible for the trade channel, and joins from…
Exclusive licence for Headroom
Headroom, EVO Group’s marketing services agency, has been granted the exclusive UK and Ireland licence for marketing automation software iSave.Dialog.Already…
Big Interview: Getting friendly
The need to evolve in this fast-changing industry is a theme that seems to constantly crop up in these pages and…
New marketing manager for Durable UK
OP vendor Durable UK has appointed Kate Robson as its new marketing manager.Appointed in July, Robson takes responsibility for the…
Industry veterans acquire OPMA
CORE – a newly-created company owned by industry veterans Bob O’Gara, Luke Chapman and Mike Metchikoff – has acquired marketing…
Advantia expands marketing team
UK dealer group Advantia has increased its marketing team with the creation of the new role of Designer and Social…
RJ Young acquires ABS
Nashville-based independent dealer RJ Young has acquired fellow Nashville-based print and promotional supplier Advantage Business Solutions (ABS).RJ Young said the…
ACCO collaborates with SMART kapp
ACCO has announced that it has entered into a partnership with SMART Technologies to market a co-branded version of the…
ISSA names director of marketing
Cleaning industry trade association ISSAÂ has announced Lisa Richter as its Director of Marketing, starting 1 June.Richter replaces Dianna Steinbach, who…
The BP Group launches Heads Up programme in UK
The Business Performance Group (BPG) has launched a new initiative in partnership with US sister company The Highlands Group designed…
Mac Papers rebrands
The rebrand, which includes a new corporate website and printed collateral, is the first rebrand in the company’s history.The new…
Clover creates single brand for imaging solutions
Following a number of acquisitions over the past ten years, the Imaging Group has pulled its brands – including MSE, West…
Big Read
HP to hold talks with Xerox
The chances of HP Inc acquiring Xerox went up by a couple of notches following yesterday’s highly anticipated Q1 earnings…