Tag: marketing
Research: Dealer groups
Dealer and buying groups remain a popular model in our industry. But as margins, funding and marketing support available in our industry’s supply chain continue to contract, dealer groups’ value has come under increasing...
Big Interview: Getting friendly
The need to evolve in this fast-changing industry is a theme that seems to constantly crop up in these pages and is something that applies to dealer groups as much as anyone else. One group...
Big Read
Podcast: IOPFDA Executive Director Mike Tucker
OPI speaks to Mike Tucker about IOPFDA’s new relationship with cleaning industry association ISSA.
Towards the end of last year, it was confirmed that the...