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How To… Social selling in action

The concept of a social selling strategy in your company may well be broadly accepted by your sales representatives, but the practicalities of implementation often work a bit differently. Sales representatives often have a modus...

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

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