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Analysis: ADVEO’s multichannel move

Less than ten years after initiating a strategy to become the leading pan-European office products wholesaler, ADVEO is steering on a new course to evolve into a multichannel workplace solutions “platform”.In 2008, the company...

Analysis: ADVEO goes direct

Selling direct to end-user customers was one of the strategic pillars unveiled by ADVEO CEO Jaime Carbó at the office products wholesaler’s ADVEO World event in Spain.“If we want to grow, we need to...

Big Interview: Size does not matter

The tenure of Millán Álvarez-Miranda as ADVEO CEO came to a swift end in June 2015 following a difference of opinion with the wholesaler’s board on how to turn around its loss-making Spanish operations. The...

Big Interview Xtra: Jaime Carbó, CEO, ADVEO

(The interview was conducted before the news broke that IT distributor Westcoast is acquiring certain assets of ADVEO’s legacy Adimpo EOS business)OPI: Did you have these issues in other markets apart from Spain?JC:...

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