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Big Interview: Sprinkling fairy dust

Established in 2010, dealer services provider Nectere was initially somewhat derided as a last-ditch attempt for failing dealers in the UK to survive. Eight years on and the critics have been silenced, acknowledging and...

Piranha Business – Light. Key Insights Into The Appeal Of Amazon Business

In June 2017, Martin Wilde Associates (MWA) and OPI published “Piranha Business”, the first in-depth study of Amazon Business OP customers in the US. This 200-page report was based on 400 interviews with B2B end-users who...

Piranha Business: Investigating the appeal of Amazon Business

A New Research Study By Martin Wilde Associates and OPI Back in the summer of 2014, Martin Wilde Associates (MWA) and OPI published “Swimming With Piranha”, a market research report investigating the use of Amazon...

How To… Protect your reputation

Social media is a great way to market your company, but it can also have a significant impact on your brand's reputation. As Warren Buffet famously said: "It takes 20 years to build a...

Big Read

OPI podcast with ECI’s Ron Books

The latest episode of the OPI Talk podcast features ECI CEO Ron Books. As you may know, last week, ECI announced that it was to...