Tag: Impact
Big Interview: Sprinkling fairy dust
Established in 2010, dealer services provider Nectere was initially somewhat derided as a last-ditch attempt for failing dealers in the UK to survive. Eight years on and the critics have been silenced, acknowledging and...
Piranha Business – Light. Key Insights Into The Appeal Of Amazon Business
In June 2017, Martin Wilde Associates (MWA) and OPI published “Piranha Business”, the first in-depth study of Amazon Business OP customers in the US.
This 200-page report was based on 400 interviews with B2B end-users who...
Piranha Business: Investigating the appeal of Amazon Business
A New Research Study By Martin Wilde Associates and OPI
Back in the summer of 2014, Martin Wilde Associates (MWA) and OPI published “Swimming With Piranha”, a market research report investigating the use of Amazon...
How To… Protect your reputation
Social media is a great way to market your company, but it can also have a significant impact on your brand's reputation. As Warren Buffet famously said: "It takes 20 years to build a...
