Tag: GfK
Category Update: The write direction
The writing instruments market is huge, representing $2.1 billion of sales in the US alone. And it’s on the increase, with data from The NPD Group showing over 7% growth in the past year....
Vendor Profile: Pilot Corporation of Europe
There’s probably no better cautionary tale about the brutal effect digitisation can have on a company’s business model than the story of Kodak. The quick spread of digital cameras from the late 1990s onwards...
Event Review: Big Buyer 2016
As Beatrice Bernabei, Sales Manager Italy for Aery, told OPI: “It’s still an important show for us to present our new products, and in two or three days we can meet all our customers...
Big Read
Podcast: Office coffee and hybrid working
OPI Talk speaks with Beth Langley, Out-of-Home Director for Nespresso Professional in the UK & Ireland.
Beth Langley joined Nespresso Professional at the beginning of...
