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Buffetti pursuing brand strategy

Private brand ratios of up to 35% are not uncommon at the big box office suppliers, but Italian retail franchise Buffetti is developing a concept with a staggering 90% of own-brand products in its stores. The...

Francesco Villa, General Manager, Gruppo Buffetti

Sales remained relatively flat last year at around €100 million ($130 million), but the performance of the new-look stores is outperforming those that haven't made the switchover and Villa is hoping this will convince...

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