Tag: Francesco Villa
Buffetti pursuing brand strategy
Private brand ratios of up to 35% are not uncommon at the big box office suppliers, but Italian retail franchise Buffetti is developing a concept with a staggering 90% of own-brand products in its stores. The...
Francesco Villa, General Manager, Gruppo Buffetti
Sales remained relatively flat last year at around €100 million ($130 million), but the performance of the new-look stores is outperforming those that haven't made the switchover and Villa is hoping this will convince...
Big Read
Dealer opportunities in air treatment – Act now
In this episode of OPI Talk, OPI CEO Steve Hilleard speaks to Mike Booth, Global Market Director for Air Treatment at Fellowes Brands.
The conversation couldn’t be timelier...
