Tuesday, 18 February, 2020
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How To… Social media in business

Social Media. It can be argued that it is the most powerful of all forms of online marketing. After all,…

Comment: Slack is Amazon’s key to the office

Amazon is rumoured to be interested in buying workplace messaging app Slack for $9 billion.The proposed deal – which works…

How To… Social selling in action

The concept of a social selling strategy in your company may well be broadly accepted by your sales representatives, but…

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or…

How Buffetti is driving engagement via smartphone apps

Italian office products franchise group Gruppo Buffetti is seeing impressive results with its bespoke app and Facebook group.Many readers of…

ADVEO bolsters board

Pan-European wholesaler ADVEO has added digital expertise to its board of directors at today’s extraordinary shareholders’ meeting.Irene Cano, Facebook’s General…

Officeworks social media under the microscope

An interesting analysis of Australian reseller Officeworks and its social media efforts reveals a number of key lessons for other dealers.In…

How to Get the Most for Your Money from Facebook Advertising

Facebook is a social media giant, having more than 1.15 billion users as of February. With so many people spending…

Hot topic: Facebook

A new face for business?Few websites have a member population that surpasses the population of most countries. In fact, only…

Personal view: Martin Wilde

The good news or the bad?Halfway through the OPI European Forum I asked a senior industry figure to tell me…

Editor’s comment

The wheels keep turningLast month, what can only be described as one of the world’s premier office products events took…

Depot awards green customers

25 organisations from across the US have been recognised by Office Depot for their environmentally-friendly purchasing habits.Office Depot handed out…

Big Read

Analysis: Inside ACCO’s FY results

The double-digit jump in ACCO’s share price on Wednesday came as the company’s Q4 results beat Wall Street sales and…