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How To… Social media in business

Social Media. It can be argued that it is the most powerful of all forms of online marketing. After all, it is essentially word-of-mouth marketing, conducted online. And what is the strongest form of...

How To… Social selling in action

The concept of a social selling strategy in your company may well be broadly accepted by your sales representatives, but the practicalities of implementation often work a bit differently. Sales representatives often have a modus...

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

Big Read

Podcast: Talking sales with Superstat’s Alex Dunn

The guest on this episode of OPI Talk is Alex Dunn, Managing Director of UK dealer group Superstat. Superstat has just introduced an initiative called...