Tag: EDmarket
Education Category Analysis: Getting an A grade
Undoubtedly, the education market, which includes the lucrative back-to-school (BTS) shopping frenzy, shines like a beacon of hope for those in the OP world. For many dealers offering traditional stationery products, the education sector...
Ed Expo 2014 Review
Most OPI readers are probably familiar with the term ‘adjacent categories’ as resellers try to expand their products beyond traditional office supplies or develop solutions aimed at specific market verticals.One key adjacent category that resellers...
ED Expo 2014 Jim McGarry
Jim McGarry, CEO of trade association EDmarket, discusses the 2014 Ed Expo show and the recent affiliate membership agreement with Independent Stationers.