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Next DYMO push to commence

24 March 2005 - Uxbridge (UK): Following on from the success of the BIG promotion in 2003 and 2004, Esselte is launching the DYMO Effect campaign in April, to give the company's thriving labeling...

High hopes for Dymo campaign 2005

21 December 2004 - Uxbridge (UK): Esselte UK has announced that this year's Dymo television advertising blitz, which was said to contribute to 60 per cent growth in the company's labelling business, will continue...

a man’s world

Recent research suggests that office products marketing is getting it wrong, and rather than seeing the OP industry as a man's world, we should start looking at it through some pink, rose-tinted fashion specs...

‘Esselte Europe’ reshuffle marks new Euro focus

19 October 2004 - Stamford (CT): Esselte is spearheading a huge reorganisation plan among its European divisions in order to double sales by 2007, the company has revealed. The company has consolidated sales group...

New Dymo campaign set for launch

15 October 2004 - Uxbridge (UK): Dymo's latest LabelWriter campaign gets underway on UK television on Monday evening. Recalling the success of the previous campaign, Esselte UK's managing director Mike Patterson said: "We received...

New Dymo site launched

6 October 2004 - Uxbridge (UK): Esselte's new Dymo web site has gone live prior to the start of its new LabelWriter TV campaign on 18 October. Sales director Mike James explained: "We took...

Storming response to Dymo campaign

29 October 2004 - Uxbridge (UK): The Dymo LabelWriter campaign, which made its TV debut this week, has already exceeded expectations, with orders being placed for the printers within minutes. Sales director Mike James...

TV network to use Dymo campaign as case study

29 September 2004 - Uxbridge (UK): UK TV network ITV is to use the Dymo LabelWriter Big Campaign as a case study to promote the benefits of advertising with the channel. According to Esselte...

Big Read

Combating global counterfeiters with HP’s Glenn Jones

OPI Talk finds out about HP Inc’s efforts to root out counterfeiting in the imaging supplies channel. Counterfeiting is big business and fake inkjet and...