Tag: category analysis
Getting down to business
It’s purely coincidental that imaging supplies is one of OPI’s featured product categories in the month that HP has launched its new authorised partner programme in the US (see pages 28-31), a move that Monte...
Under Examination
The total back-to-school (BTS) and back-to-college market is worth $72.53 billion in the US alone. Of this, traditional school supplies, such as notebooks, folders and pens, account for $7.24 billion while electronics, including PCs...
Category Analysis | Mailroom and Packaging
Trends in the mailroom and packaging segment are not so very different from many others in the OP industry. Declining sales in some categories, growing take-up in others, the impact of digital, increasing globalisation –...