Tag: category
Category Analysis: Getting Creative
While ‘green’ and antimicrobial products continue to offer room for innovation as well as meeting an established customer demand it is…
Category Analysis: Time For Action
For a category that has had the mantle of saviour for a few years now, there are still a good many…
Category analysis: Imaging supplies
The imaging supplies market has suffered flat sales of late, leading to the popular misconception that it will remain a stagnant…
Category reviews
OPI has covered the furniture, cleaning and breakroom, and core office products categories extensively throughout the year. Each segment has…
Big read
De Feydeau relishing “interesting” challenge
OPI caught up recently with Guillaume de Feydeau, the new Managing Director of Office Depot France. Guillaume de Feydeau is…