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Independent Stationers to rebrand

US dealer group Independent Stationers has announced a major rebranding of its corporate identity, including a new name, logo and…

Depot appoints marketing partner

Office Depot has teamed up with a new marketing agency to lead it through its planned services-based transformation.The reseller has…

Westcoast refreshes website and logo

UK-based IT distributor Westcoast has given its branding a makeover.To emphasise its renewed focus on channel services, the group has…

Advantia gets a makeover

UK dealer group Advantia has revamped its branding as it gears up for a new strategy.The colour palette and strap…

Delivery at the heart of new Staples campaign

Staples is trying to shake off its image as an office supplies retailer with a new brand marketing campaign, only…

New branding for AF International

Computer and office equipment cleaning product specialist AF International is gearing up for a brand re-charge and release of new packaging…

Hot Topic: The OP content marketing journey

The notion that companies in the business supplies sector need to differentiate themselves through something other than just price is nothing…

FSC launches global brand

The Forest Stewardship Council (FSC) has launched its new global brand aimed at targeting consumers directly.The new strapline 'Forests For…

Staples launches ad campaign aimed at small businesses

Launching on 8 February with the first of five, 15-second TV spots, Staples Guy is designed to showcases how the…

Depot introduces new branding campaign

The new brand campaign, developed by the reseller’s new ad agency McCann, is designed to position Office Depot (and its…

Fantastak rebrands

The Industrial and Retail arms of the business has updated its brand including the website and engaged in a strategic…

BP Group ready for brand advocacy

The service was launched with Avery, Kimberly Clark and Trodat to the UK office products community and tested over the…

Multichannel brand strategy paying off for Office Choice

While the company would not disclose its financial results or membership figures, it did say a new brand proposition and…

Ingram refreshes brand

Talking about the new “bold and modern” logo, Ingram Micro CEO Alain Monié said: “This is more than a logo…

Hot Topic: What’s in a name?

Try define your life in brands. Apart from some fairly obvious choices that cover the coming-of-age part of my life…

Safco happy with new branding

The firm says its new corporate makeover reflects its mission to "help create workspaces that energise and inspire with dynamic…

Viking rebrand

New Viking ageOffice Depot’s key Viking brand in Europe gets a refresh as it looks to build on its leading…

Supplies Network realigned under parent company

Supplies Network has been rolled under the umbrella of its parent company Distribution Management (DM) in a move designed to…

New name for Gem OP

Gem Office Products, which is expected to officially launch tomorrow in the UK market, has changed its name to Exertis…

Press release: New branding for The Highlands Group

US rep group The Highlands Group has launched a new corporate logo and website.Read Highlands' press release below:----New Web Site…

Big read

HP confirms Xerox bid

Following a couple of days of intense speculation, HP Inc has issued a short statement confirming it has received a…
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