Tag: brand
Highlands behind new workspace brand launch
Sales and marketing agency Highlands has led the launch of the Lumeah brand, a US-based line of off-the-shelf interior design…
Staples Inc reveals redesign and new brands
Staples’ digital and delivery business in the US has launched a new corporate branding and five new own brands. In…
ADVEO launches stationery label
European wholesaler turned multichannel platform ADVEO has launched its own stationery brand.Unveiled at the ADVEO World Benelux fair in Ghent,…
Navigator tops European brand recognition
Portugal-based The Navigator Company has been named the number one office paper brand in Europe following a study on customer recognition.Research firm Opticom conducted…
Staples reveals licensing plan
Staples is looking to branch out beyond office supplies by licensing its name to a wide variety of products and…
Ferrari and Sheaffer announcement | Newell Brands keeps Dymo | Double celebration for...
Our weekly round-up of this week’s office supplies, office products, stationery and business supplies news and stories from around the…
Jiffy Packaging moves to protect brand
Jiffy Packaging has made the protection of its brand a key business objective as it is aware of companies and…
Antalis acquires Data Copy brand
Paper merchant Antalis has acquired the well-known European office paper brand Data Copy.Antalis has announced the acquisition of Data Copy,…
United unveils new corporate identity
United is to be known as Essendant, a name which CEO Cody Phipps said better reflected the company’s goal to…
Bubenzer to lead Office Gold Club
Bubenzer – who is Senior Marketing Advisor at Durable – has been closely associated with Office Gold Club since it…
BSA announces new draft standards
The new standards are: Print Cartridge Classes - Definitions and Use Guidelines; Synchronization of Image Assets Standard; Infographic Guidelines and…
Meet Joan, the Office Choice brand ambassador
The campaign follows a year of strategic planning which has included consumer research, brand repositioning and evaluation, built on the…
HP ramps up patent protection
In Germany, the company won its case against BestUse on two counts of selling inkjet cartridges that infringe HP patents…
Staples launches rebranding campaign
Staples has announced details of its brand relaunch to emphasise its expansion beyond office supplies.The company's new tagline is Make…
Staples tops Harris brand charts
Staples is the top ranked office supplies retailer in both the bricks-and-mortar and online categories, according to a new Harris…
Spicers to launch new brand
Spicers has announced the launch of an exclusive brand for the UK and Ireland markets.The Invo brand will launch next…
Kokuyo to buy Chinese notebook brand
Japanese stationery manufacturer Kokuyo is to acquire the notebook business of Chinese firm Hotrock Stationery.Japanese Newspaper The Mainichi Daily News…
Brother launches blog
Brother UK has launched a blog entitled Colourworks that aims to offer design and colour advice to companies.According to Brother,…
Fujitsu launches tech brand
Fujitsu is rolling out a new smartphone and tablet PC brand called ARROWS.The first model offered under the ARROWS brand…
Big Read
Icahn publishes letter to HP shareholders
Activist investor Carl Icahn has written an open letter to the shareholders of HP Inc, likening the company’s standalone restructuring…