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Podcast: Market share opportunities in Australia

The board of Australian dealer group Office Choice recently approved a new strategic plan. Therefore, it seemed like an opportune moment for a catch-up with the organisation’s CEO Brad O’Brien. OPI’s Andy Braithwaite spoke to...

Final Word from Brad O’Brien

As a country with a population of just under 25 million people, Australia could be considered a minor player with a relatively small office products market in the great scheme of our industry. However,...

Big Interview Xtra – Brad O’Brien, Office Choice

OPI: You’re relatively new to the business supplies industry. Was it a bit of a culture shock?Brad O’Brien: Not as much as I thought it might have been. Given the fact that I have...

The Big Interview with Brad O’Brien

This month’s Big Interview takes us ‘down under’ to the Australian market as we speak to Brad O’Brien, CEO of Office Choice, one of the ‘big two’ dealer groups in the country. O’Brien took over from...

5 minutes with: Brad O’Brien

What’s the worst job you’ve ever had? I was an apprentice electrician. I worked out fairly quickly that I was a little on the clumsy side and was not meant to be exposed to live...

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