Monday, 6 April, 2020
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Big Interview: Running like clockwork

It’s been ten years since OPI’s Heike Dieckmann interviewed Peter Basci, then CEO of Swiss reseller iba. When Basci sold iba – created by his father Ilo in 1939 – to Swiss giant Migros...

Analysis: Amazon Business lands in the UK

In a move that was widely expected by the business supplies industry, Amazon Business finally arrived in the UK to much fanfare at the beginning of April.A well-orchestrated media campaign ensured that the mainstream...

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

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