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Special Anniversary Feature: The good, the bad and the surprising…

Irwin HelfordCompeting against lower-priced superstores was a huge challenge. Everyone claimed great service, so Viking needed to stand out, calling ours ‘fanatical customer service’. We meant it and did it. We were the first...

Big Interview: Bob Geens, CEO, Advantia

When UK dealer group Advantia Business Solutions announced in 2011 that it was ending its wholesaling relationship with Spicers and moving to a new sourcing and delivery model run by office2office’s (o2o) Banner and...

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