Tag: bob geens
Special Anniversary Feature: The good, the bad and the surprising…
Irwin HelfordCompeting against lower-priced superstores was a huge challenge. Everyone claimed great service, so Viking needed to stand out, calling ours ‘fanatical customer service’. We meant it and did it. We were the first...
Big Interview: Bob Geens, CEO, Advantia
When UK dealer group Advantia Business Solutions announced in 2011 that it was ending its wholesaling relationship with Spicers and moving to a new sourcing and delivery model run by office2office’s (o2o) Banner and...