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How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

Big Read

Podcast: Collaboration and change with Mike Gentile

The Big Interview in the special 30th anniversary issue of OPI – which will be published shortly – is none other than Mike Gentile,...