Tag: advertising
Depot appoints marketing partner
Office Depot has teamed up with a new marketing agency to lead it through its planned services-based transformation.The reseller has…
Staples takeover decision date | Amazon in trouble with the feds | Cenveo shifts...
A round-up of this week’s office products, business supplies and stationery news from around the web and elsewhere.Staples has announced…
Customer service key to Depot’s new ad campaign
Office Depot has embarked on a new ad campaign to relaunch its brand messaging.It comes just over a month after…
Delivery at the heart of new Staples campaign
Staples is trying to shake off its image as an office supplies retailer with a new brand marketing campaign, only…
Keurig pays a penalty | Cello renamed | Newell focuses on teachers | Office...
Coffee and beverages firm Keurig has agreed to pay a $5.8 million penalty following a defect on its MINI Plus brewer…
JM Smucker reports coffee sales | Autonomy CFO indicted | Veritiv launches CSR programme
Our weekly round-up of this week’s office supplies, office products, stationery and business supplies news and stories from around the…
Industry veterans acquire OPMA
CORE – a newly-created company owned by industry veterans Bob O’Gara, Luke Chapman and Mike Metchikoff – has acquired marketing…
BIC apologises for ‘sexist’ ad
BIC caused outrage across the globe when it posted what has been called a 'sexist' ad on social media to…
How to Get the Most for Your Money from Facebook Advertising
Facebook is a social media giant, having more than 1.15 billion users as of February. With so many people spending…
Staples targets SMBs with advertising prize
Staples is offering $250,000 in free TV advertising to small businesses. The company’s new ‘Give your small business the push it…
Fortune offers web design tool
Fortune Web Marketing is partnering with technology solutions provider Business Management International (BMI) to offer custom designed e-commerce websites to…
Brother launches major marketing drive
Brother UK is investing over £1.5 million ($2.5 million) in a new integrated marketing campaign to drive demand for its…
Big read
DEX to provide turnkey MPS solution for Essendant dealers
In the second part of our interview with Harry Dochelli (click here for Part 1), the Essendant President reveals details…