Tuesday, 4 August, 2020

OPI and MWA publish Boiling the Frog – Revisited

OPI and Martin Wilde Associates (MWA) have published a new market research report that investigates the changing demands within the OP industry. First launched in 2012, the original landmark publication Boiling the Frog: The OP Industry’s...

The State of the OP Industry Report 2018-19

Once again, the last 12 months have seen the global office products (OP) industry continue to change substantially: Despite economic recovery being established in most markets, overall demand for traditional OP is steady at best,...

Boiling the Frog: Revisited

Boiling the Frog: Table Of Contents There’s an urban myth which says that if a frog is placed in a saucepan of boiling water, it will jump out, but if it is placed in cold...

The State of the OP Industry Report 2017-18

Once again, the last 12 months have seen the global office products (OP) industry continue to change substantially: Despite economic recovery being established in most markets, overall demand for traditional OP is steady at best,...

Piranha Business – Light. Key Insights Into The Appeal Of Amazon Business

In June 2017, Martin Wilde Associates (MWA) and OPI published “Piranha Business”, the first in-depth study of Amazon Business OP customers in the US. This 200-page report was based on 400 interviews with B2B end-users who...

Piranha Business: Investigating the appeal of Amazon Business

A New Research Study By Martin Wilde Associates and OPI Back in the summer of 2014, Martin Wilde Associates (MWA) and OPI published “Swimming With Piranha”, a market research report investigating the use of Amazon...

OPI publishes State of the Industry report

OPI and Martin Wilde Associates (MWA) have released their annual market research report investigating the state of the office products industry.The View from the Top: The State of the OP Industry 2016-17 is based on detailed...

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