16 August 2006 — Worcester (UK): Mitsubishi Pencil Company, owner of Uni-ball, has commenced its Christmas campaign.
"It’s important to get ahead of the game in order to capitalise on the opportunity that the Christmas period poses for gifting and for arts and crafts activities. Consumers will be looking for creative and new ideas for Christmas gifts and will not be as price sensitive at this time of year," said Clare Gibbard, UK marketing manager for Mitsubishi.
The Uni-ball brand will offer a one-stop-shop for a range of Christmas gifts including stocking fillers and professional gift sets.
