WHSmith trials new store format

27 November 2006 — London (UK): WHSmith is rethinking its out-of-town store format.

According to reports, the retailer is expected to expand its chain of out-of-town stores to over 100 if a trial in Glasgow proves successful.


As part of the company’s commitment to gradually de-emphasise its entertainment offering, it is thought that more space will be given to books and stationery within the new outlets.


WHSmith has also announced plans to open nearly 50 new shops in motorway services.