Weyerhaeuser has announced that its pulp business has been renamed Weyerhaeuser Cellulose Fibers, so that the business’ brand identity better reflects its capabilities.
VP and manager of the Cellulose Fibers business Arnfinn Giske said: "Our new name more accurately reflects the nature of our products and our strategic direction. This name emphasises the uniqueness of the fibres, the research done at the fibre level and the value that our products bring to customers."
Giske said the name change would not affect the company’s service or products.
Federal Way (WA)
