Wal-Mart’s need to widen customer appeal

8 June 2005 – Bentonville (AR): Wal-Mart Stores CEO Lee Scott, speaking at the firm’s annual meeting, has said that the company is not selling enough merchandise to high-income customers.

Sales at Wal-Mart’s comp stores rose 2.5 per cent in May, low on the company’s forecast of an increase of between 2 and 4 per cent.

Scott commented : "Wal-Mart’s focus will always be on less affluent shoppers, but we need to widen our appeal to a broader range of customer and that means improving the quality of the company’s household goods and apparel, and improving its consumable offerings with organic and natural food".