Wal-Mart fights back with new ads

13 January 2005 – Bentonville (AK): Wal-Mart has launched a national advertising campaign to rub some shine to an image that has been tarnished by claims over its employment policies and impact on local communities.

The campaign, which involved full-page ads in more than a hundred newspapers including USA Today and The Wall Street Journal, touted the number of jobs the company will create in 2005, details of employee benefit packages and employee diversity, and the good the company brings to communities.

Chairman Lee Scott said: "For too long, others have had free rein to say things about our company that just aren’t true. We’ve decided its time to draw our own line in the sand."