UK supermarket chains boost office supplies


Tesco and Asda have provided a further indication of the increasing importance of office and computer supplies to their business with two new developments.

UK supermarket chain Tesco is looking to muscle in on the lucrative printer supplies market and has selected Dynamic Cassette International (DCI) as its supplier of inkjet refill kits while Wal-Mart owned Asda has undertaken a complete stationery review.

DCI will supply the kits to be sold under Tesco’s budget Value range of items.

Brian Turnbull, DCI’s retail sales manager, said: "It has become clear that there is a high level of customer demand for a product that offers large volumes of economical printing.

"Tesco has recognised this and has turned to us to provide a best of breed product at competitive prices." The Tesco Value refill kit will have one of the deepest levels of distribution for a computer related product in the Tesco chain.

The black and white refill kits are priced at £7.92 while the colour refill kits cost £9.92.

Following its stationery review, Asda has selected Oxford Stationery to supply it with four new exclusive stationery ranges which were launched ahead of the back-to-school season.

Oxford’s specialist design arm Paperlicious will initially provide Asda with around 250,000 items across four different product ranges. (see ‘ganging up’, page 36)

Cheshunt (UK)