TV network to use Dymo campaign as case study


29 September 2004 – Uxbridge (UK): UK TV network ITV is to use the Dymo LabelWriter Big Campaign as a case study to promote the benefits of advertising with the channel.

According to Esselte UK marketing director Mike Patterson, Dymo’s UK TV advertising blitz was chosen as it was "unusual to promote an office product on TV".

He added: "The power of our TV campaign delivered massive awareness, which showed that total brand awareness had increased by a massive 77 per cent."

A second campaign will return to ITV on 18 October.