TriMega to market private label brands


9 August 2006 — Des Plaines (IL): TriMega has announced a strategic initiative to embrace the US private label brands of United Stationers and SP Richards.


The TriSupply programme allows TriMega’s dealer members to market Universal from United Stationers, and Sparco from SP Richards, in TriMega catalogues and promotional campaigns.


Charlie Cleary, president of TriMega, said: "This is a first ever initiative where independent dealers are working in true partnership with the national wholesalers to sell and market the established private label brands of the wholesalers to grow volume and improve the competitiveness of independent dealers."