Tesco takes aim at printer supplies market


9 September 2004 – Cheshunt (UK): UK supermarket chain Tesco is looking to muscle in on the lucrative printer supplies market and has selected Dynamic Cassette International (DCI) as its supplier of inkjet refill kits.

DCI will supply the kits to be sold under Tesco’s Value range of budget items.

Brian Turnbull, DCI’s retail sales manager, said: "It has become clear that there is a high level of customer demand for a product that offers large volumes of economical printing. Tesco has recognised this and has turned to us to provide a best of breed product at competitive prices."

The Tesco Value refill kit will have one of the deepest levels of distribution for a computer related product in the Tesco chain.

The black and white refill kits are priced at £7.92 while the colour refill kits cost £9.92.