1 February 2007 — Clearwater (FL): Tech Data and wireless distributor Brightstar have established a joint venture to create a pan-European organisation to capitalise on the evolving mobile and wireless device market in Europe.
Brightstar Europe will distribute mobile phones and other wireless devices to a variety of customers including mobile operators, dealers, agents, retailers and e-tailers throughout the European market.
Robert Dutkowsky, Tech Data’s CEO, said: "Tech Data’s established pan-European footprint and logistics capabilities in combination with Brightstar’s deep knowledge of the mobile device market and its relationships with many of the world’s leading mobile manufacturers and operators will provide customers with unparalleled service."
R Marcelo Claure, president and CEO of Brightstar, added, "The European mobile device market is highly fragmented in terms of supply chain and distribution services. We believe that Brightstar Europe will transform service levels provided to operators, retailers and manufacturers, significantly reducing operating costs and improving mobile device delivery throughout the region."
Tech Data and Brightstar will each own 50 percent of the venture company that will have its HQ in the UK and have access to ten logistics centres and 16 sales offices across Europe.
The arrangement is expected to be finalised in the coming weeks and the company is expected to be operational by March, depending on regulatory approval.