Synergy launches key supplier initiative


10 September 2004 – Sawston (UK): Synergy, Spicers sales and marketing group, has launched a new initiative in conjunction with its key suppliers (or "key3vendors") to focus on branded sales growth.

Synergy marketing manager Simon Wallis said: "We have identified the need to build a bond between Synergy dealers and key3vendors. Synergy Dealers are wholesaler dependent, but feel that – as a consequence of moving towards single source – they need to build closer links with our suppliers."

There is no cost for this new initiative, which will remain exclusive to Synergy members, who can register online by visiting