Synergy launches key supplier initiative

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10 September 2004 – Sawston (UK): Synergy, Spicers sales and marketing group, has launched a new initiative in conjunction with its key suppliers (or "key3vendors") to focus on branded sales growth.

Synergy marketing manager Simon Wallis said: "We have identified the need to build a bond between Synergy dealers and key3vendors. Synergy Dealers are wholesaler dependent, but feel that – as a consequence of moving towards single source – they need to build closer links with our suppliers."

There is no cost for this new initiative, which will remain exclusive to Synergy members, who can register online by visiting www.synergyoffice.co.uk